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Brand

Lena’s brand guidelines

Resources for presenting the Lena brand clearly and consistently.

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Naming

“Lena” is one word with a capital L. It is the name of our company and our product, not “Lena app” or “LENA”. Our apps are Lena for Schools, Lena for Teachers and Lena for Students, and our assistant is Lena Agent.

Usage

Give Lena room to breathe. Make it big or make it small, but never crowded.

These graphics are protected under intellectual property law. Please do not alter them, combine them with other marks, or use them in a way that suggests a partnership with Lena or an endorsement by us without written consent. Get in touch if you have a question.

Lena logo

Use the full logo wherever there is room. Do not recolour it.

  • On lightsvgpng

    The default: brand green mark, ink wordmark.

  • On darksvgpng

    Neon mark, white wordmark, for dark grounds and photographs.

Lena mark

The full logo is more recognisable, so use the mark with care.

  • Brand greensvgpng

    On paper and any light ground.

  • Inksvgpng

    Where a single colour is all you get.

  • On darksvgpng

    The brighter green, for dark grounds.

  • Whitesvgpng

    One colour on a photograph or a dark block.

App icon

The Lena mark on a defined background.

  • Iconsvgpng

    The mark on its own tile, for avatars and favicons.

  • App iconpng

    The Lena mobile app icon as a phone draws it.

  • Squaresvgpng

    Round the corners where applicable.

Colours

Our brand colours come in two versions.

  • The light-surface version. On paper, on white, on any ground a dark mark reads against.

  • The dark-surface version. On ink, on photographs, and on the dark surfaces in the apps.

Typography

Lena uses two typefaces: Fraunces for marketing, and Geist for product, body and labels.

  • FrauncesHeadlines
    AaBuilt for every classroom.
  • GeistProduct and body
    AaHow can I help you today?
  • Geist MonoLabels
    AaLENA FOR SCHOOLS · 01